Data Privacy

Our online services cannot be a success without your trust that we will handle your data properly. That's why we set such great importance on data privacy. Your data is collected, processed - including storing, changing, transmitting, blocking and deleting - and used in strict compliance with the laws and regulations on data protection.

1. Collecting, processing, and utilizing personal information

When you use our online services, in general no personal data about you will be collected, processed, and/or used.

Personal data pertains to information regarding a person's identity, e.g., name, mailing address, e-mail address, and so on. Personal data collected by ProSiebenSat.1 Sports GmbH is used exclusively under compliance of data protection regulations.

2. Collecting, processing, and utilizing usage information

Usage data pertains to information that you do not provide actively and that can be collected passively, while you navigate through a website for example.

When you visit our website, we save the domain name/IP address of the querying computer, the client's file request (file name and URL), the http reply code, the webpage you are visiting us from, as well as the date and duration of your visit for a period of four days. We save this data to track malfunctions or fraudulent use of our website and our telecommunication services/systems to the extent the data is required to create additional connections and/or for billing purposes. Your usage data is not analyzed to create a personal user profile unless you expressly gave your consent for us to do so. In the event of malfunctions or fraudulent use, we reserve the right to notify law enforcement agencies. Your usage data is not otherwise used or disseminated to third parties.

3. Use of cookies
What are cookies?

A cookie is a small text file sent by Web servers when visiting a webpage and is temporarily stored on a given user's hard drive. If the corresponding server is accessed again at a later point in time, the user's browser sends the previously received cookie back to the server. The server can then analyze the information obtained by this procedure in various ways. For examples, using cookies one can control advertising pop-ups or simplify navigation on a given webpage.
How does ProSiebenSat.1 Sports GmbH use cookies?

When a user visits one of our webpages, we send your browser a cookie that is stored on your hard drive. These cookies are utilized to make our webpages more user-friendly, effective, and more secure. The cookies contain no personal data or any personal information about you; you cannot be personally identified by means of the information obtained from the cookies. The information obtained is used solely to generate statistics regarding the usage of our online services. In this way, we can best tailor our webpages to your needs and make your visit to our website as straightforward as possible.

To do this, we use Google Analytics, a Web-analysis service provided by Google Inc. (hereafter referred to as "Google"). Google Analytics also uses cookies that are stored on your computer. The information generated by the cookie about your use of this website (including your IP address) is transmitted to a Google server in the US and stored there. Google uses this information to analyze your usage of the website, to compile reports regarding website activities for the website operator, and to provide other services associated with website and Internet usage. When necessary, Google will also disseminate this information to third parties if this is legally stipulated or if third parties process this data on behalf of Google. In no case will Google link up your IP address with other data stored by Google. By using this website, you give your consent for Google to process the information collected about your usage in the aforementioned manner and for the aforementioned purpose.
If you do not wish to utilize the benefits of cookies, our website can also be utilized without cookies. Every Internet browser can normally be set to reject cookies (for more information, please click here)

If you set your browser accordingly, you may not be able to make full use of all services and/or functions of our website.

Our online services use Google Analytics, a Web analysis service of Google Inc., USA ("Google"). Google Analytics uses cookies, which make it possible to analyze your use of our online services. The information that cookies give us about your use (including your IP address) are transmitted to a Google server in the USA and stored there. Since our online services use Google Analytics with the "_anonymizeIp()" extension, your IP address is abbreviated before being sent to Google, to prevent the data from being tracked back to you. Google will use the information generated from cookies to analyze your use of our online services and generate reports about website activity for the website operators, as well as to allow us to provide additional services associated with website and Internet use. The analyses likewise offer no way of tracing information to individuals personally. We use them to improve our online services. Google may also provide this information to third parties if required by law, or if third parties process the data for Google. In no case will Google associate your IP address with other data.
You can deactivate Google Analytics' analysis of your usage by downloading and installing the "deactivation" add-on that Google offers for certain Web browsers. You can get more details about the deactivation add-on here.

4. Dissemination of your personal data

Your data will not be passed on to other partners that we cooperate with, or other third parties, unless

You have given your express consent.

We are required to disclose this information by order of a court or official agency.

5. Modifying your personal data

We strive to make sure that your personal information we store is correct. If changes to your personal data are necessary, you can notify us accordingly at the following e-mail address:

6. Revocability

If in the future you are no longer interested in receiving certain information and offers, or do not wish to receive the information and offers by a particular means, please send an e-mail to

We will promptly comply with your request. You can also use the aforementioned address if you wish to revoke your consent regarding the collection, processing, and usage of your information in the future. In this case, we will promptly delete all your stored data. Please note that for technical or organizational reasons, there may be an overlap between your revocation and the use of your information within the scope of an already ongoing ad campaign.

7. Data security

We feel an obligation to keep your data secure. To prevent unauthorized access or disclosures, to ensure that data are correct and that they are used only by authorized individuals, we have established technical and organizational procedures that safeguard and protect the data we ask for online. Nevertheless, we cannot assume any responsibility or liability for the disclosure of your data as a result of data transmission errors and/or unauthorized access by third parties.

8. Information/suggestions

If you would like more information or have any suggestions about data privacy, we'd like to hear from you. Please send us an e-mail at:

9. Changes in Data Privacy Rules

We reserve the right to amend these General Data Privacy Rules at any time, in compliance with the applicable laws and regulations. Your use of our services online will always be governed by the version of the General Data Privacy Rules that can be downloaded at the time of your visit.

Updated February 1, 2012